A Game for The Ages

LoterĂ­a, often referred to as Mexican bingo, is more than just a game; it's a cultural icon that has captivated generations with its rich heritage and vibrant imagery.

European Roots

From the Courts of Italy

Once the past time of European royalty, the first Loteria boards were hand painted and images and scenes from palace life.

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MEXICAN BORN

To The Ketchup King

After migrating from Europe to Mexico, the game was re-imagined and played at local fairs. In 1887, a French canned foods king named Clemente Jacques created the first mass produced version in card from, and marketing his own ketchup.

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GLOBAL REACH

Now, Your iPhone

To promote the latest iPhone, Apple licensed the iconic images from the game to create a short film, which has received accolades and over a hundred million views on-line.

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