Founded in 1887, Don Clemente Jacques commissioned the iconic Loteria® images and created the first mass market game. Loteria® is the original Mexican picture bingo, and one of our oldest and most continuously played games. Each card features beautifully illustrated characters symbols that evoke the rich tapestry of Mexican culture. These trademarks have been owned by the same family for generations, and now licensed by global brands such as Apple, Zara, and beyond.