We are thrilled to announce an exciting new partnership between Blank Tag Co., the creators of the cutest collectible stickers, and Don Clemente Inc., the owner and representative of Lotería® game rights in the U.S.! This collaboration brings together two iconic names to create a Lotería® Don Clemente sticker collection, with the first edition live for pre-sale now.
A Dream Collaboration
For Alondra Carbajal, co-founder of Blank Tag Co., this partnership is deeply personal. “As a Latina raised in Los Angeles, I grew up playing Lotería with friends and family. Partnering with Lotería® Don Clemente is a dream come true for us,” says Alondra.
The first collection will feature seven iconic Lotería® cards, including El Gallo, La Luna, La Sirena, La Sandía, La Maceta, La Escalera, and La Calavera. Each sticker is waterproof, dishwasher safe, and proudly Made in the USA.
The collection will be available for purchase this month, exclusively on Blank Tag Co.'s website.
“Blank Tag Co. started with a focus on creating stickers that celebrate Latino culture," Alondra adds, "and this partnership brings us full circle by highlighting one of the most iconic brands in the community. It’s truly an honor.”
A Partnership Built on Passion and Heritage
Luis Landin, CEO of Don Clemente Inc., shares his excitement about the partnership, saying, “As Latinos, Alondra and her team understand the deep emotional connection that the community has with Lotería® Don Clemente. Their commitment to representing Latino culture with pride makes this partnership so special.”
A Celebration of Culture and Community
Vivian Velasco, President of Pacific Swell Brands (the licensing agency that helped broker the deal), puts it, “Lotería® is as dear to Blank Tag Co. as it is to all of us. Their passion and enthusiasm for the brand truly shine through in this collection.”
About Blank Tag Co.
Founded in 2017, Blank Tag Co. is a woman- and minority-owned sticker brand known for creating the cutest, most vibrant stickers ever! With over a thousand designs and partnerships with retailers like Hot Topic and BoxLunch, Blank Tag Co. is now one of the leading sticker brands in the U.S. But it’s not just about the stickers—it’s about creating something that makes people smile and feel connected to their culture.
About Lotería® Don Clemente
Lotería® is more than just a game; it’s a cultural tradition that’s been passed down for generations. From the playful symbols to the cherished moments spent with family, Lotería® is beloved by Hispanic communities across the U.S. This collection of stickers is a way to celebrate that connection and bring a piece of home wherever you go.
Ready to get your Lotería® stickers? Visit Blank Tag Co. on December 6, 2024, and let the collection begin!