Don Clemente, Inc. Partners with Evolution USA to Expand & Protect Iconic Lotería Game & IP
January 16th, 2025
Los Angeles, California – Don Clemente, Inc., the owners of Lotería, the iconic Mexican bingo game, is pleased to announce a strategic alliance with Evolution USA, a premier licensing and brand management agency. This new partnership, which appoints Evolution to be the master agent of the game, is set to expand the heritage and influence of Lotería worldwide, starting with a focus on entertainment, intellectual property enforcement, and new licensed products across a wide variety of categories. Together, the two companies aim to modernize and globalize the Lotería experience while honoring its rich cultural history.
"We are incredibly excited to be working with Evolution, a trusted and forward-thinking licensing and brand management partner," said Luis Landin, President of Don Clemente, Inc. "Lotería is a beloved game that transcends generations and borders, and this master agency partnership will allow us to share this cultural treasure with new audiences around the world. Evolution's expertise and global reach via its network of sub-agents will be crucial as we explore new opportunities across entertainment, licensed products, collaborations, experiences and more. We look forward to bringing this legacy into the future while staying true to its roots."
Travis J. Rutherford, Co-founder and Chief Revenue Officer of Evolution, added, "Lotería represents not only a game but an enduring cultural legacy that has captivated millions. Our mission is to help elevate this iconic brand to new heights globally. This collaboration will allow us to introduce the game to new audiences, creating exciting opportunities across various entertainment and licensing categories. Evolution is honored to be the chosen partner to carry Lotería’s unique heritage into the future while embracing modern innovation."
In addition to this partnership, Don Clemente, Inc. has been diligently registering the trademarks and copyrights of Lotería’s iconic characters, which have become synonymous with the game itself. These beloved figures, from La Sirena to El Diablo, have been the basis of many successful collaborations and licensing agreements. Most recently, Don Clemente partnered with Apple, incorporating Lotería characters into exclusive designs and media promotions, further cementing the game’s cultural significance in both the United States, Mexico and beyond. The collaboration with Apple is a testament to Lotería’s enduring brand appeal, showing that its timeless characters are adaptable to modern technology and digital experiences.
As part of its ongoing commitment to protecting and enforcing the Lotería brand, Don Clemente, Inc. will be aggressively pursuing enforcement actions against any violators of its trademarks and copyrights. The company is dedicated to safeguarding its intellectual property and ensuring that the Lotería game and its iconic characters are represented accurately and legally in the market. By working with Evolution and its sub-agents, Don Clemente aims to not only grow the brand globally but also protect its legacy from misuse or exploitation in unauthorized channels or products.
This partnership marks the beginning of an exciting new chapter for the Lotería brand, one that will celebrate its past, while boldly venturing into the global market with new ideas and collaborations. Together, Don Clemente, Inc. and Evolution are committed to providing a fresh, modern take on the game while remaining deeply connected to its cultural origins.
For licensing, partnership or retail inquiries, please contact: Evolution USA, LLC
26635 Agoura Rd, Ste 107
Calabasas CA 91302
Tel: 818-501-3186
Email: licensing@evomgt.com