Lotería®, the Beloved Mexican Bingo Game, Launches First-Ever Bilingual Edition at Retailers Nationwide
Now at WALMART nationally, a new language version of the iconic game bridges generations and cultures, bringing Lotería to a new generation of fans across the U.S.
One of the most cherished games in Mexican culture is entering a new chapter. Lotería® (@originalloteria), the original Mexican Bingo, is now available in a bilingual (Spanish-English) edition at major retailers across the United States, today including Walmart, but also sold at Target, Amazon, Barnes & Noble, Meijer and more, making it more accessible than ever for families and fans to play and connect.
First introduced in 1887, Lotería is one of the oldest continuously played games in the world and a beloved fixture of family gatherings, celebrations, and community life. In a world that often feels increasingly distant, Lotería endures as a meaningful cultural connector. More than a game, Lotería lives in the stories, laughter, and memories passed down from one generation to the next.
Lotería isn’t just a bingo game, it’s generational folklore. For over a century, its characters have lived as cultural shorthand across Latino households, neighborhoods, and borders. Archetypes like El Diablito, La Sirena, La Mano, and El Sol aren’t just illustrations; they embody identity, memory, humor, rebellion, faith, and duality. Long before global IP systems defined modern entertainment, Lotería functioned as a character universe embedded in everyday Latino life, arguably the original “Disney of Latino culture.” Today, that legacy continues to evolve through collaborations with brands such as Apple, UNO, ZARA, Scientific American, and more.
“Lotería has always been about bringing people together,” said Luis Landin, President of Don Clemente, Inc. and steward of the game’s iconic trademarks. “This bilingual version ensures that tradition continues, bridging languages, generations, and cultures in a way that feels natural and joyful.”
A Classic Game, Reimagined for Today
Distributed by Asmodee, one of the world’s leading game companies, and licensed by Dreamstar Farms, a play studio based in Mexico City and Austin, Texas, the new bilingual Lotería introduces thoughtful enhancements while honoring the original artwork commissioned by Clemente Jacques in 1887.
“Play is the answer,” said Geoffrey Gray, co-founder of Dreamstar Farms and New York Times bestselling author. “When you bring people to the same table, you create something powerful: with connection, understanding, and shared joy. Now in both languages for the first time, Lotería becomes a bridge between generations and cultures.”
New Features Designed for Today’s Families
Bilingual Cards & Riddles Are Passing Down Culture Naturally: With cards and riddles in both Spanish and English, every round becomes a shared language experience—allowing families to pass down culture in a way that’s lived, not just learned.
Larger, Easy-to-Read Cards Now Bridge Generations: Designed for accessibility across ages, the updated format makes it easy for everyone, from kids to grandparents, to play together.
Traditional Bean Chips Now Bringing Energy to the Game Table: Classic bean chips add a tactile, interactive element that sparks movement, laughter, and connection, turning every game into a lively shared moment.
Now Available Nationwide
The bilingual edition of Lotería is now available at major retailers across North America, including Walmart, Target, Amazon, Barnes & Noble, H-E-B, and Meijer. Whether rediscovering a classic or experiencing it for the first time, families can now bring Lotería home for game nights, celebrations, and everyday moments of connection.
This launch marks more than just a product release. It represents a shift, from heritage aisle nostalgia to mainstream cultural relevance. At a time when Latino culture continues to shape global conversations across fashion, music, sports, and luxury, Lotería’s expansion into bilingual gameplay and national retail signals something bigger: Latino iconography is not niche, it’s foundational.
Follow @originalloteria
Visit: www.officialloteria.com
Shop Loteria Bi-Lingual Edition on Amazon: https://a.co/d/0560z0ar
Shop Loteria on Walmart.com: Coming soon
Press Contact: Kenneth Loo, Chapter 2, ken@chapter2agency.com